Café Identity & Art Direction

Umi Café was conceived as a welcoming space for coffee, culture and community in Kenya. The identity combines expressive lettering, tactile illustration and a distinctive blue with the warmth of everyday café rituals.

Scope — Brand identity · Colour direction · Iconography · Packaging and environmental applications

A language drawn from the café.

Coffee beans, a cup, a croissant and waves form a compact visual vocabulary. Their textured finish gives the system an informal, handmade quality. Deep coffee tones and warm cream balance the energy of the blue.

Designed for daily rituals.

The takeaway cup and coffee bag carry the same recognisable mark across different materials. Blue establishes continuity while the simple layouts let the product and paper textures remain visible.

Character in the details.

The menu system pairs direct information with playful shifts in scale and orientation. Small illustrations connect the printed pieces to the broader identity.

A place with a point of view.

Window graphics and staff apparel extend the identity into the space. The same lettering works at architectural and personal scales, giving the café a consistent presence from arrival to service.

Selected design explorations and application mockups.