The Role:

Alonzo Addae, a professional athlete in the Canadian Football League, founded Daely in 2020 at the height of the global pandemic. What began as a fitness and wellness initiative—encouraging individuals to commit to their “Daily Deposit”—soon evolved into something more expansive: a holistic philosophy centered on nurturing the mind, body, and soul.

As the brand matured, Alonzo partnered with Zach to further define Daely’s identity. Together, they explored what the brand stands for—how it should sound, look, and feel across every touchpoint. Zach translated these conversations into a series of visual explorations, building out mood boards and presentation frameworks that articulated a clear and cohesive direction for the brand.

The work presented below reflects a comprehensive brand refresh—one that captures Daely’s evolution into a holistic lifestyle identity, grounded in intention, consistency, and personal growth.

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