Having worn many creative hats across diverse industries, I’ve built a deep understanding of consumer behaviour, cultural trends, and the power of design to move people.
My experience spans across experiential marketing, digital advertising, and social media—crafting and executing innovative campaigns for brands, businesses, musicians, and athletes alike. Driven by creation and collaboration, I thrive in environments where ideas evolve into tangible impact.
My journey as a creative began while I was still a full-time student—using the pandemic as a period of growth to refine my craft. That pursuit led me back to College to expand my design foundation, and later back to McMaster, where I completed my degree while working full-time as a freelance creative.
It was during this time that everything I had learned came together, solidifying my identity as both a designer and a director.I live life artfully—constantly inspired by the intersections of sport, art, and culture.
From basketball to fashion, from music to golf, I draw from the details and rhythms of life itself. Creativity isn’t just what I do—it’s how I move through the world.
