THE ROLE:

Art Director & Creative Lead – Oversaw the brand end-to-end, including product ideation, visual identity, and campaign execution.

- Co-developed early-stage product concepts and positioning

- Built visual identity systems: logo, typography, colour, and imagery

- Led campaigns from concept to production, including storyboarding, art direction, and rollout across digital and social platforms

- Directed photo and video production to create authentic, compelling content aligned with brand tone

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