The Fadeaway brings basketball, design and community into one event platform. As founder and creative director, Zach shaped a visual world that extends from the players and uniforms to the campaign and the experience around the game.
Scope — Founder & creative director · Event identity · Uniform design · Campaign direction · Event production
Editorial portraits give each player a distinct presence. The consistent framing brings the group together while leaving room for individual character, shifting the presentation of the tournament beyond the action on court.
Collegiate lettering, outlined numbers and a shared crest connect the uniform range. Burgundy, black, blue and green distinguish the teams while the underlying design keeps them part of the same event.
The campaign gives the event a recognisable graphic presence. Bold typography and basketball imagery translate the tournament’s energy into a poster format designed to work beyond the venue.
The social presentation brings player imagery and event graphics into one channel, connecting the individual stories to the broader tournament identity.
The films carry the visual direction into movement, capturing the pace of play and the moments between possessions.
Selected identity work, campaign imagery, uniform concepts and event films.
