Northern Fitness commissioned Last Letter Studios to explore a Mercedes-Benz Sprinter wrap and a collection of apparel graphics. The work translates the brand across two different scales: recognition in motion and expression through everyday wear.
Scope — Vehicle-wrap concept · Apparel graphics · Art direction · Application mockups
High-impact orange, oversized brand elements and a clear message give the Sprinter concept visibility at a distance. The composition responds to the vehicle’s panels, balancing expressive graphics with enough space for the identity to read.
The apparel exploration uses a consistent black-and-orange foundation across three graphic directions. Presented together, the range shows how the same brand can take on different attitudes without losing recognition.
Oscillating forms suggest energy and movement. The wordmark sits across the rhythm of the graphic, connecting the design to the physical nature of training.
A structured panel brings the message, symbol and graphic pattern into one bold composition. The grid keeps several brand elements organised within a single back print.
Sport-inspired lettering and supporting symbols frame the brand as a community. The composition gives the collection a more expressive, club-oriented voice.
Selected concepts and application mockups from the September 2026 exploration.
