Visual direction and creative vision across all brand touchpoints, including campaigns, physical product, digital platforms, and social channels—ensuring a cohesive and elevated brand presence.
Executed large-scale campaign shoots and visual asset production, delivering high-impact creative across web, social, and product marketing.
Owned the creative direction of all uniforms, apparel, and merchandise—concepting and designing seasonal collections that aligned with brand storytelling and drove engagement.
Partnered closely with executive leadership to translate business objectives into compelling creative strategies and brand initiatives.
Championed innovation within the creative process by implementing new technologies (including a 3D Kit Builder), improving speed, scalability, and cost efficiency.
Contributed to brand voice through product and marketing copy, ensuring consistency across launches and communications.
